Marketing
The importance of a marketing plan
Marketing is a considerable expense, right planning is needed. Our agents prepare a plan in discussion with the vendors to ensure maximum exposure for the property in the market. Example – Listing on internet sites, signboards, print advertisements, social and search advertising etc.
What ways can I market my property to sell?
Our Agents offers our vendors a multitude of ways to promote their property to reach the most amount of people, generate as many leads as possible and achieve the highest sales price.
Agents may also present the property directly to buyers already on their database, in addition to holding open inspections to the public. This can help to generate competition and will also give an early indication of what buyers are willing to pay for the property.
Create awesome listings
Today’s consumers like to do a lot of legwork themselves online when making major purchases, and that includes home buying as well. I myself have only rented, but even then, when scouting around, I’ll Google Map the address, use Street View to get a feel for the area, see which businesses are within walking distance, look at home photos, and, ideally take a virtual tour of the property.
Hire a photographer
It’s absolutely vital that you have gorgeous photos of your properties. The right time of day or angle can make all the difference. Hire a professional photographer (preferably with experience photographing homes and architecture), or, if you have sophisticated equipment and are confident in your abilities, have your own hand at it. Just remember this is one of those scenarios when it pays to bring in the professionals.
Signboards
Street-side signboards are the cornerstone of property marketing. They enable you to showcase the features of the property and are one of the best ways to capture local buyers who may not be actively seeking a new property but are willing to purchase when the right property appears.
Technology has increased the visibility of signboards allowing them to be seen at night time too. Illuminated signs provide 24-hour exposure and may just catch the eye of someone passing by your home
Target a Particular Niche
A potential client has plenty of real estate brokers and agents to choose from.
So how do you become their first choice?
You do so by specializing in a particular niche within the broad residential or commercial real estate domains.
Real estate websites
Potential buyers use online as their main tool to search for properties, therefore it is vital that this channel forms part of your marketing campaign. Websites such as realestate.com.au, domain.com.au and ljhooker.com.au are the first places buyers head to as it is the most efficient way to view all properties for sale in one place. The added bonus is buyers can sign up for property alerts and be notified when a property is listed meeting their criteria. Sellers can therefore be assured that the right buyers are being instantly directed to their property matches
SEO
A great-looking website does nothing for you if no one can find it! SEO is a set of practices that work together to get your site to rank high in search engines. This includes:
- On-page SEO: Including the keywords you’re targeting for each page in that page’s title, meta data, image file names and alt text, and naturally in the body text.
Set up social media
The most popular social media platforms for real estate marketing are Facebook, LinkedIn, and Instagram. When creating your accounts, make sure you fill out every field available so you can get found by relevant users.
Create a newsletter / Blogs
Collect email signups via your website and events and send out a helpful newsletter with new listings, upcoming seminars you’re offering, local events, tips, and more. Be sure to segment your lists out by different communities so you can provide super-relevant content.
